Businesses obsess over pricing (Bucket 1) and cost-cutting (Bucket 2). But there’s a third profit bucket—often untouched—that comes from aligning employee effort with organizational goals.

How it works:

– Behavioral economics shows that staff effort flows to leaders who meet their needs (just as customers buy from vendors who solve their problems).
– Most managers miss this, focusing on directives over dialogue.
– Result? Misalignment, resistance, and lost profit opportunities.

Our Third Bucket of Profit System includes:

✔ Certification to reframe leadership priorities
✔ Assessment tools to pinpoint disengagement drivers
✔ Expert consulting to turn insights into action

The ROI? Clients see profits rise—often by amounts that dwarf the System’s cost.