Certified managers control the inputs that generate profit. They demonstrate their financial contribution - to the dollar.
Clients spend money with the vendor who meets their needs. Staff expend effort for the manager who meets their needs.
Managers have agendas; often are unaware of staffs' needs or are apathetic. Over time, unmet needs accumulate. Staff push back: "You don't care about my needs; I don't care about your goals." That's disengagement.
Engagement (discretionary effort) is measured by the Productivity Index (PI) - the ratio of payroll to revenues. Certified managers control that analytic. Higher individual output means fewer staff are needed for the work at hand. Payroll costs decline. Profit rises.
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